Tim O’Reilly offers plenty to think about in his latest look at the importance of data (link here). I don’t doubt that there are terrific opportunities to manipulate large pools of data in new and meaningful directions, especially as technology becomes even more powerful, cheaper, and decentralized than it is today. Responding to O’Reilly’s question of whether companies are recognizing the significance of data, I believe that some do and are capitalizing on the opportunities to collect, and even own, it while allowing others to use it at little or no charge. I especially enjoyed the middle section of the article on predictive analytics. There is so much opportunity to use data driven analysis to improve any decision-making process.